Ford Bronco

Key design features reminiscent of the original Ford Bronco include the boxy, upright roofline, short wheelbase, round headlamps and the Bronco nameplate milled into the modern three-bar grille. A winch and guide rollers are integrated into the lower fascia. Exterior details include exposed door hinges, cowl vents and flared wheel wells. Unique loop-shaped door handles are integrated into the door panels and open with a tug.


The Bronco concept strikes a familiar profile of the authentic SUVs of the late 1960s and at the same time is contemporary, appealing and relevant for todayÌs market. The Bronco concept adds modern technologies to an original theme for a fresh new approach. The headlamps use LED and halogen light sources to cast a wider beam for better peripheral vision in off-road situations.

The Ford name is integrated into the tailgate that swings open to the side, allowing easy access to the rear cargo area. The taillamps are rectangular and feature LED lights in a cascaded array.

The roof is made up of two separate sections. The rear portion can be removed for an open-air driving experience. In another link with the original Bronco, roll bar accents can be attached once the rear portion of the roof is removed, giving the look and feel of a Baja racer. Ford offered customized "Baja Broncos" in the early 1970s.

A monotone color scheme featuring a warm silver finish, coupled with bright anodized brushed aluminum accents, flows seamlessly from the exterior body panels to the exposed interior surfaces. The two seats are trimmed in ginger-hued suede that looks and feels like a leather work glove, accented with same color leather inserts and a four-line stitching pattern often found on a rugged tool belt.

The instrument cluster is made up of two round bezels, housing a speedometer and a combination odometer/compass. A lockable glove box features an integrated grab handle that is perfectly positioned to reassure the passenger when traversing rough terrain. Corrugated interior floor panels further communicate strength and durability.

"The Bronco concept is like your favorite pair of worn, faded jeans - classic, familiar, comfortable and always in style," said Mays.